The Sphere team visited the Technical Operational Center of its AFIP client(*), an excellent opportunity to exchange experiences and knowledge about the business, strengthening the relationship between the companies.

The well-known phrase gains emphasis and meaning in the current era of knowledge, where new ways of understanding the world, the ability to adapt to changes and availability for continuous learning are the great challenges!

The digital transformation has changed the behavior of the consumer who, today, aware of what he wants and his purchasing power, participates in commercial relations indifferent to outdated sales pitches. This renewed attitude integrates consumer experiences where the voice of the customer becomes fundamental.

The Japanese proverb teaches that when we experience the beginnings of experiences, whether in careers or in relationships, we have a freshness that inspires us and motivates us to give our best. With its human and timeless character, it suggests an excellent strategy to be followed in our days.

According to specialist Seth Godin, “people don't buy goods and services, they buy relationships, stories and enchantment” and, thus, the transformation that these products generate in their lives. Based on this premise, how to achieve this differential?

Segundo recentes declarações de Bill Gates, o ChatGPT tornará muitos trabalhos de escritório mais eficientes e “isso vai mudar nosso mundo! ” Porém, o que diz ‘nosso mundo’ sobre o tema, ao se ver nova e fortemente afetado pela tecnologia? Afinal, sabemos que o algoritmo é poderosíssimo, mas até onde ele pode chegar?