What are companies doing to enter the Digital Age?
In the last few decades, we have seen a real revolution: the age digital. New companies have emerged, within new business models, thanks to advances in technology. Consumer behavior has changed and companies have been unable to escape the creation of restructuring projects focused on globalization, Information Technology and the culture of companies that could transpose existing businesses to digital platforms, changing the panorama of the corporate world.
Being in the digital age meant, among other measures, incorporating technological operations like cloud computing, e-commerce, mobile marketing, machine learning, artificial intelligence, internet of things, exploring technology in different ways to increase the company's productivity, attentive to the impact that each one generates, in the medium and long term. For this innovation, companies have invested and invest, more and more, time, training and resources and, even in the face of the benefits, some still face great challenges to understand these transformations.
They are seen as steps to be taken: adoption of a corporate culture modern and innovative; agilidade compatible with the pace of technological evolution; creativity and adequacy constants; automation, with strategic actions and implementation of specific programs; processes of scanning; new management, with the creation of new positions; hiring specialized services, given the peculiarity of the services.
Add to this list the care with the customer experience, especially when we think of digital natives who today represent a large part of consumers and, fully inserted into the new business models, they are the ones who charge the most results and challenge companies, continuously, to meet their expectations.
With the digital age, there are both advantages and problems that demand attention in order to meet new demands. The digital age is dynamic. Its concept must be integrated to the entire company, regardless of size or area of operation. Strategies aimed at both the organization and customers can prove to be more effective, as it is through digital networks that everyone connects and influences each other.