Knowing the customer's culture is one of the pillars of Sphere's operations

The Sphere team visited the Technical Operational Center of its AFIP client(*), an excellent opportunity to exchange experiences and knowledge about the business, strengthening the relationship between the companies.

To understand the performance of a company, we must know its culture, a reflection of the ethics that guide its decisions. They even say that if a company were a person, the organizational culture would be its identity. Identity that guides employees regarding the behavior, cooperation and integration that must prevail between people, internally and externally. If the organizational culture is the mirror of the company, it is important that its characteristics are preserved. Changes can be made, but gradually and collectively. Organizational culture is a strategy to gain competitiveness, as it defines how the company positions itself and differentiates itself in the market. Hence the importance of hiring people who have personality traits aligned with it, in addition to the skills inherent to the position. The organizational culture makes a natural selection that aligns the company with potential talent, aware that, based on the same language, it can attract customers and impact the brand.

Within this context, much is said about the advantages of a customer-centric culture: the customer at the center of business. This is because, in recent years, with changes in business and consumption models and the relationships between companies and customers, the level of demand and trust of customers has also changed, their possibilities of choice, the experiences they are offered and, in fact, complied with throughout the purchase and loyalty journey - from the first service to after-sales. The basis for a culture of this type is the brand's relationship with customers and consumers, built from studies on past experiences and differentials that determine purchase decisions. It is necessary that the brand anticipates the desires of the consumer and delights him. And if, at first glance, this sounds like a mere sales strategy, it, on the contrary, is born from humanized contacts capable of building more lasting relationships and awakening feelings of trust. A customer-centric culture requires the support of some pillars such as: empathy, service focused on demands, dissemination of experiences, interaction, taking the focus off the product or service to direct it to the customer, generating loyalty and excellent feedback.

A customer-centric culture has become a differentiator at Sphere, a technology company that emphasizes human capital in its operations. Its purpose, in addition to winning over customers, is to keep them integrated and satisfied, to get to know their culture and understand their business, thanks to the transparent communication established between the parties. Recently, on a visit to the NTO of their client AFIP - a healthcare company that stands out for its pioneering spirit and passion for its business -, the teams experienced positive experiences and exchanged knowledge and impressions that reinforce learning, generate reciprocal admiration and strengthen ties business and partnership achieved. Sphere is grateful for the welcome given by its client and the engagement of all participants who made this meeting special.

https://www.csacademy.com.br/6-pilares-para-construir-uma-cultura-centrada-no-cliente

Who is AFIP? (*)
AFIP – Associação Fundo de Incentivo à Pesquisa is a non-profit private and philanthropic institution, founded in the 1970s by health professionals, with the objective of providing financial support for teaching, research and medical care activities, with emphasis on the public health service. Thanks to its support, scientific works were published, congresses and symposiums were held, leading the institution to obtain the recognition of Municipal Public Utility and the Certificate of Beneficent Entity of Social Assistance. In its more than 40 years of activity, AFIP has consolidated its business model: research and its application in society, maintaining financial balance, technological updating and humanization of care. https://www.afip.com.br/institucional/