Third Industrial Revolution, Information Age, Digital Age, it does not matter much the name by which we refer to the advent of a modernization that began in the late twentieth century, due to enormous technological and scientific advances in all sectors. It is important to note that the changes that have occurred in our way of living have had strong impacts and require continued understanding and adaptation. The market has changed, bringing with it challenges and opportunities. And if the exact moment when this revolution started is still discussed, it is almost unanimous to attribute its cause to the introduction of robotics in factories and the dissemination of information via the internet.

With full-time connectivity and the emergence of mobile devices, business relationships between companies and between them and their customers have changed. Increasingly, interactions are associated with automation technologies, process customization, innovations such as artificial intelligence and many others that have definitely changed our scenario, the profile and the level of demand of consumers.

There are countless opportunities brought by the digital age. In the corporate world, we highlight the personalization of user experiences, the agility of processes, the reduction of human errors, the reduction of costs, the mobility and autonomy of employees, the collection and unlimited availability of data. Among the challenges, the need to carefully monitor these successive changes is highlighted, in order to carry out continuous updates, based on investments and plans that guarantee the transition of business to more dynamic and practical relationships.