{"id":8820,"date":"2023-07-28T14:50:45","date_gmt":"2023-07-28T17:50:45","guid":{"rendered":"https:\/\/www.sphereit.com.br\/news\/aprendizado_eh_como_o_horizonte_nao_ha_limites-copy\/"},"modified":"2024-05-22T21:54:53","modified_gmt":"2024-05-23T00:54:53","slug":"conhecer_a_cultura_do_cliente_eh_um_dos_nossos_pilares","status":"publish","type":"post","link":"https:\/\/www.sphereit.com.br\/pt_br\/news\/conhecer_a_cultura_do_cliente_eh_um_dos_nossos_pilares\/","title":{"rendered":"Conhecer a cultura do cliente \u00e9 um dos pilares das opera\u00e7\u00f5es da Sphere"},"content":{"rendered":"[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;Header &#8211; N\u00c3O EDITAR&#8221; _builder_version=&#8221;4.16&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_type=&#8221;circular&#8221; background_color_gradient_stops=&#8221;#004183 0%|#001f4c 100%&#8221; background_color_gradient_start=&#8221;#004183&#8243; 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global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_post_title author=&#8221;off&#8221; date_format=&#8221;d\/m\/Y&#8221; comments=&#8221;off&#8221; featured_image=&#8221;off&#8221; _builder_version=&#8221;4.16&#8243; title_font=&#8221;eurostile|700||on|||||&#8221; title_text_align=&#8221;center&#8221; title_text_color=&#8221;#ffffff&#8221; title_font_size=&#8221;37px&#8221; meta_font=&#8221;||||||||&#8221; meta_text_align=&#8221;center&#8221; meta_text_color=&#8221;#ffffff&#8221; meta_font_size=&#8221;18px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;EDITAR AQUI&#8221; _builder_version=&#8221;4.17.4&#8243; background_color=&#8221;#f1fafe&#8221; z_index=&#8221;10&#8243; custom_padding=&#8221;54px|||||&#8221; bottom_divider_height=&#8221;26vw&#8221; bottom_divider_flip=&#8221;horizontal&#8221; da_disable_devices=&#8221;off|off|off&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.17.4&#8243; custom_padding=&#8221;9px|||0px||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; text_font=&#8221;eurostile||||||||&#8221; text_text_color=&#8221;#4C4832&#8243; text_font_size=&#8221;16px&#8221; text_orientation=&#8221;justified&#8221; width=&#8221;100%&#8221; custom_padding=&#8221;||75px|||&#8221; global_colors_info=&#8221;{}&#8221;]\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"aligncenter wp-image-8826 size-large\" src=\"https:\/\/www.sphereit.com.br\/wp-content\/uploads\/2023\/07\/L01_post_linkedin_Julho_2023-1024x535.jpg\" alt=\"\" width=\"1024\" height=\"535\" srcset=\"https:\/\/www.sphereit.com.br\/wp-content\/uploads\/2023\/07\/L01_post_linkedin_Julho_2023-1024x535.jpg 1024w, https:\/\/www.sphereit.com.br\/wp-content\/uploads\/2023\/07\/L01_post_linkedin_Julho_2023-980x512.jpg 980w, https:\/\/www.sphereit.com.br\/wp-content\/uploads\/2023\/07\/L01_post_linkedin_Julho_2023-480x251.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<h3 style=\"text-align: justify;\">\u00a0<\/h3>\n<h3 style=\"text-align: justify;\"><strong>A equipe Sphere visitou o N\u00facleo T\u00e9cnico Operacional de seu cliente AFIP(*), uma excelente oportunidade para trocar experi\u00eancias e conhecimentos sobre os neg\u00f3cios, fortalecendo o relacionamento entre as empresas.<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Para entender a atua\u00e7\u00e3o de uma empresa devemos conhecer sua cultura, reflexo da \u00e9tica que orienta suas decis\u00f5es. Dizem at\u00e9 que se uma empresa fosse uma pessoa, a cultura organizacional seria sua identidade. Identidade que orienta os colaboradores quanto ao comportamento, a coopera\u00e7\u00e3o e a integra\u00e7\u00e3o que deve prevalecer entre as pessoas, interna e externamente. Se a cultura organizacional \u00e9 o espelho da empresa, \u00e9 importante que suas caracter\u00edsticas sejam preservadas. Mudan\u00e7as podem ser feitas, mas gradual e coletivamente. A cultura organizacional \u00e9 estrat\u00e9gia para se conquistar competitividade, pois define como a empresa se posiciona e se diferencia no mercado. Da\u00ed a import\u00e2ncia de se contratar pessoas que tenham tra\u00e7os de personalidade alinhados com ela, al\u00e9m das compet\u00eancias inerentes ao cargo. A cultura organizacional faz uma sele\u00e7\u00e3o natural que alinha empresa a potenciais talentos, ciente que, a partir de uma mesma linguagem, possa atrair clientes e impactar a marca.<\/p>\n<p style=\"text-align: justify;\">Dentro desse contexto, muito se fala sobre as vantagens de uma cultura centrada no cliente (customer centric): o cliente no centro dos neg\u00f3cios. Isso porque, nos \u00faltimos anos, alterados os modelos de neg\u00f3cios, de consumo e as rela\u00e7\u00f5es entre empresas e clientes, alteraram-se tamb\u00e9m o grau de exig\u00eancia e confian\u00e7a do cliente, suas possibilidades de escolhas, as experi\u00eancias que s\u00e3o a ele oferecidas e, de fato, cumpridas durante toda a jornada de compra e fideliza\u00e7\u00e3o -, desde o primeiro atendimento at\u00e9 o p\u00f3s-venda. A base para uma cultura desse tipo \u00e9 o relacionamento da marca com clientes e consumidores, constru\u00eddo a partir de estudos sobre experi\u00eancias passadas e diferenciais que determinam decis\u00f5es de compra. \u00c9 preciso que a marca antecipe os desejos do consumidor e o encante. E se, \u00e0 primeira vista, isso soa como mera estrat\u00e9gia de venda, ela, ao contr\u00e1rio, nasce de contatos humanizados capazes de construir rela\u00e7\u00f5es mais duradouras e despertar sensa\u00e7\u00f5es de confian\u00e7a. Uma cultura centrada no cliente exige a sustenta\u00e7\u00e3o de alguns pilares tais como: empatia, atendimento focado em demandas, divulga\u00e7\u00e3o de experi\u00eancias, intera\u00e7\u00e3o, tirando o foco do produto ou servi\u00e7o para direcion\u00e1-lo ao cliente, gerando fideliza\u00e7\u00e3o e excelentes feedbacks.<\/p>\n<p style=\"text-align: justify;\">A cultura centrada no cliente tornou-se um diferencial na Sphere, empresa de tecnologia que, em suas opera\u00e7\u00f5es, evidencia o capital humano. Seu prop\u00f3sito, al\u00e9m de conquistar clientes, \u00e9 mant\u00ea-los integrados e satisfeitos, conhecer sua cultura e entender seus neg\u00f3cios, gra\u00e7as \u00e0 comunica\u00e7\u00e3o transparente que se estabelece entre as partes. Recentemente, em visita ao NTO de seu cliente AFIP -, empresa da \u00e1rea da sa\u00fade que se destaca pelo pioneirismo e paix\u00e3o por seus neg\u00f3cios -, as equipes vivenciaram experi\u00eancias positivas e trocaram conhecimentos e impress\u00f5es que refor\u00e7am aprendizados, geram admira\u00e7\u00e3o reciproca e estreitam os la\u00e7os comerciais e a parceria conquistados. A Sphere agradece a acolhida de seu cliente e o engajamento de todos os participantes que tornaram esse encontro especial.<\/p>\n<p><a href=\"https:\/\/www.csacademy.com.br\/6-pilares-para-construir-uma-cultura-centrada-no-cliente\">https:\/\/www.csacademy.com.br\/6-pilares-para-construir-uma-cultura-centrada-no-cliente<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Quem \u00e9 AFIP? (*)<br \/>A AFIP \u2013 Associa\u00e7\u00e3o Fundo de Incentivo \u00e0 Pesquisa \u00e9 uma institui\u00e7\u00e3o privada e filantr\u00f3pica, sem fins lucrativos, fundada na d\u00e9cada de 1970 por profissionais da \u00e1rea de sa\u00fade, com o objetivo de fornecer suporte financeiro para atividades de doc\u00eancia, pesquisa e atendimento m\u00e9dico, com \u00eanfase no servi\u00e7o p\u00fablico de sa\u00fade. Gra\u00e7as ao seu apoio, trabalhos cient\u00edficos foram publicados, congressos e simp\u00f3sios foram realizados, levando a institui\u00e7\u00e3o a obter o reconhecimento de Utilidade P\u00fablica Municipal e o Certificado de Entidade Beneficente de Assist\u00eancia Social. Em seus mais de 40 anos de atividade, a AFIP consolidou seu modelo de neg\u00f3cio: a pesquisa e sua aplica\u00e7\u00e3o na sociedade, mantendo o equil\u00edbrio financeiro, a atualiza\u00e7\u00e3o tecnol\u00f3gica e a humaniza\u00e7\u00e3o do atendimento. <a href=\"https:\/\/www.afip.com.br\/institucional\/\">https:\/\/www.afip.com.br\/institucional\/<\/a><\/p>\n<p>&nbsp;<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Footer&#8221; _builder_version=&#8221;4.16&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_type=&#8221;circular&#8221; background_color_gradient_direction_radial=&#8221;top right&#8221; background_color_gradient_stops=&#8221;#004183 42%|#001f4c 100%&#8221; background_color_gradient_start=&#8221;#004183&#8243; background_color_gradient_start_position=&#8221;42%&#8221; background_color_gradient_end=&#8221;#001f4c&#8221; 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