{"id":2296,"date":"2020-10-05T09:55:00","date_gmt":"2020-10-05T12:55:00","guid":{"rendered":"https:\/\/www.sphereit.com.br\/news\/ethical-hacking-copy\/"},"modified":"2020-10-05T10:03:37","modified_gmt":"2020-10-05T13:03:37","slug":"data-driven","status":"publish","type":"post","link":"https:\/\/www.sphereit.com.br\/en\/news\/data-driven\/","title":{"rendered":"Data Driven"},"content":{"rendered":"[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Header – N\u00c3O EDITAR” _builder_version=”4.4.8″ use_background_color_gradient=”on” background_color_gradient_start=”#004183″ background_color_gradient_end=”#001f4c” background_color_gradient_type=”radial” background_image=”https:\/\/www.sphereit.com.br\/wp-content\/uploads\/2020\/06\/cyber-security-18.png” parallax=”on” custom_padding=”10vw||64px|||” custom_padding_tablet=”” custom_padding_phone=”23vw||64px||false|false” bottom_divider_style=”slant” bottom_divider_color=”#f1fafe” bottom_divider_height=”40px” bottom_divider_flip=”vertical” locked=”off” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on” da_disable_devices=”off|off|off”][et_pb_row _builder_version=”4.4.8″ z_index=”1″ custom_margin=”-104px|auto||auto||”][et_pb_column type=”4_4″ _builder_version=”3.25.1″][et_pb_post_title author=”off” date_format=”d\/m\/Y” comments=”off” featured_image=”off” _builder_version=”4.5.0″ title_font=”eurostile|700||on|||||” title_text_align=”center” title_text_color=”#ffffff” title_font_size=”37px” meta_font=”||||||||” meta_text_align=”center” meta_text_color=”#ffffff” meta_font_size=”18px”][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”EDITAR AQUI” _builder_version=”4.4.8″ background_color=”#f1fafe” z_index=”10″ custom_padding=”54px|||||” bottom_divider_height=”26vw” bottom_divider_flip=”horizontal” locked=”off” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on” da_disable_devices=”off|off|off”][et_pb_row _builder_version=”4.4.8″ custom_padding=”19px|||||”][et_pb_column type=”4_4″ _builder_version=”4.4.8″][et_pb_text _builder_version=”4.6.5″ text_font=”eurostile||||||||” text_font_size=”16px” custom_padding=”||75px|||”]\n

\"\"<\/p>\n

DATA DRIVEN \u2013 VOC\u00ca FALA DADOS?\u00a0<\/em><\/strong><\/p>\n

Data driven \u00e9 um termo que se refere a processos baseados em coleta e an\u00e1lise de dados. Em portugu\u00eas, significa \u201cser direcionado\/orientado por dados\u201d aqueles que, hoje, s\u00e3o essenciais para planejamentos e estrat\u00e9gias empresariais e ganham cada vez mais valor. Pelo seu grau de import\u00e2ncia, os dados criaram uma cultura espec\u00edfica, verdadeira linguagem que deve ser compreendida pelas equipes de TI para que todos raciocinem, ajam e dialoguem com e segundo ela. A mudan\u00e7a de par\u00e2metros das empresas transformou os modelos de trabalho e criou um novo mindset nos profissionais que, beneficiando-se da automa\u00e7\u00e3o, da intelig\u00eancia artificial e da disponibilidade de grandes volumes de dados, podem dedicar seu tempo e seu conhecimento na interpreta\u00e7\u00e3o dessas informa\u00e7\u00f5es. E se tudo existe e funciona a partir deles, surge a quest\u00e3o: voc\u00ea fala dados?<\/p>\n

Basear decis\u00f5es em data driven significa negociar a partir de informa\u00e7\u00f5es seguras. Essa tecnologia aproveita todas as informa\u00e7\u00f5es sobre p\u00fablicos-alvo e sobre opera\u00e7\u00f5es de neg\u00f3cios e, atrav\u00e9s de algoritmos avan\u00e7ados, soluciona quest\u00f5es e gera valores que satisfazem os clientes e d\u00e3o retorno \u00e0s empresas, gra\u00e7as \u00e0 constante intera\u00e7\u00e3o entre ambos. As solu\u00e7\u00f5es data driven consistem em ferramentas e m\u00e9todos que fazem coleta, armazenamento e processamento de dados transformando-os em informa\u00e7\u00f5es confi\u00e1veis. Trata-se de algo cient\u00edfico que resulta em inova\u00e7\u00e3o e planejamento; agilidade nas decis\u00f5es; aumento de qualidade; redu\u00e7\u00e3o de custos; redu\u00e7\u00e3o de riscos e erros; adaptabilidade \u00e0s mudan\u00e7as; objetividade nas estrat\u00e9gias de marketing.<\/p>\n

A cultura data driven deve integrar-se totalmente aos m\u00e9todos de trabalho, portanto, n\u00e3o basta adquirir softwares de automa\u00e7\u00e3o inovadores. \u00c9 preciso investir na capacita\u00e7\u00e3o de especialistas em ci\u00eancia de dados; garantir autonomia e acesso \u00e0s equipes; justificar as decis\u00f5es estrat\u00e9gicas com base em interpreta\u00e7\u00f5es corretas. Deve-se implantar um processo sistem\u00e1tico de coleta de v\u00e1rias fontes e combinar os dados de modo a se obter volumes de informa\u00e7\u00f5es organizadas e precisas. Empresas que t\u00eam sucesso em data driven priorizam uma cultura colaborativa que compartilha informa\u00e7\u00f5es, decis\u00f5es e resultados.<\/p>\n

Tarefas de an\u00e1lise, compreens\u00e3o, interpreta\u00e7\u00e3o e aprimoramento de sistemas e m\u00e9todos fazem parte do cotidiano data driven e, segundo o Gartner, atingir maturidade numa gest\u00e3o orientada por dados \u00e9 um desafio. Sua recomenda\u00e7\u00e3o \u00e9 de que cada \u00e1rea de neg\u00f3cio defina suas demandas, capacidades, estrat\u00e9gias de a\u00e7\u00e3o e de gest\u00e3o com foco em dados e que todas as \u00e1reas de neg\u00f3cio enxerguem\u00a0Data\u00a0e\u00a0Analytics\u00a0como fatores cr\u00edticos nas decis\u00f5es para atingir maior produtividade, melhor direcionamento e mais acertos.<\/p>\n

A enorme quantidade e a intensa circula\u00e7\u00e3o de dados no mundo digital geraram uma fonte inesgot\u00e1vel de informa\u00e7\u00f5es sobre o consumidor, e a alt\u00edssima competitividade entre as empresas levou o mercado a usar esta fonte para nortear e reger suas decis\u00f5es e o seu futuro no mundo dos neg\u00f3cios.\u00a0 Dados: \u00e9 preciso falar e compreender esta linguagem!<\/p>\n

https:\/\/neilpatel.com\/br\/blog\/data-driven\/<\/a><\/p>\n

https:\/\/www.gofind.online\/blog\/marketing-orientado-a-dados-data-driven\/<\/a><\/p>\n

https:\/\/cio.com.br\/maturidade-em-data-driven-passa-por-empoderar-equipes\/<\/a><\/p>\n

https:\/\/www.thinkwithgoogle.com\/intl\/pt-br\/futuro-do-marketing\/novas-tecnologias\/sua-empresa-esta-pronta-para-o-futuro-data-driven\/<\/a><\/p>\n

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DATA DRIVEN \u2013 VOC\u00ca FALA DADOS?\u00a0 Data driven \u00e9 um termo que se refere a processos baseados em coleta e an\u00e1lise de dados. Em portugu\u00eas, significa \u201cser direcionado\/orientado por dados\u201d aqueles que, hoje, s\u00e3o essenciais para planejamentos e estrat\u00e9gias empresariais e ganham cada vez mais valor. Pelo seu grau de import\u00e2ncia, os dados criaram uma […]<\/p>\n","protected":false},"author":4,"featured_media":2297,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[13],"tags":[],"class_list":["post-2296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\nData Driven - Sphere IT<\/title>\n<meta name=\"description\" content=\"Nas \u00faltimas d\u00e9cadas, assistimos \u00e0 uma verdadeira revolu\u00e7\u00e3o: a era\u00a0digital. 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