DATA DRIVEN - DO YOU SPEAK DATA?
Data driven is a term that refers to processes based on data collection and analysis. In Portuguese, it means “to be directed / guided by data” those that, today, are essential for business planning and strategies and gain more and more value. Due to their degree of importance, the data created a specific culture, a true language that must be understood by IT teams so that everyone can reason, act and dialogue with and according to her. Changing companies' parameters transformed working models and created a new mindset for professionals who, benefiting from automation, artificial intelligence and the availability of large volumes of data, can dedicate their time and their knowledge in interpreting this information. And if everything exists and works from them, the question arises: do you speak data?
Basing decisions on data driven means negotiating on the basis of secure information. This technology takes advantage of all information about target audiences and business operations and, through advanced algorithms, solves issues and generates values that satisfy customers and return to companies, thanks to the constant interaction between both. Data driven solutions consist of tools and methods that collect, store and process data and transform it into reliable information. It is something scientific that results in innovation and planning; agility in decisions; increase in quality; cost reduction; reduction of risks and errors; adaptability to changes; objectivity in marketing strategies.
The data driven culture must be fully integrated with working methods, so it is not enough to acquire innovative automation software. It is necessary to invest in the training of data science specialists; guarantee autonomy and access to the teams; justify strategic decisions based on correct interpretations. A systematic process of collecting multiple sources and combining the data in order to obtain volumes of organized and accurate information should be implemented. Companies that are successful in data driven prioritize a collaborative culture that shares information, decisions and results.
Tasks of analysis, understanding, interpretation and improvement of systems and methods are part of everyday data driven and, according to Gartner, reaching maturity in data-driven management is a challenge. His recommendation is that each business area define its demands, capabilities, action and management strategies with a focus on data and that all business areas see Data and Analytics as critical factors in decisions to achieve greater productivity, better targeting and more hits.
A enorme quantidade e intensa circulação de dados no mundo digital geraram uma fonte inesgotável de informações sobre o consumidor, e a altíssima nota entre as empresas levou o mercado a usar esta fonte para nortear e reger suas decisões e seu futuro no mundo dos negócios. Dados: é preciso falar e compreender esta linguagem!